At KreativeInc Agency, inclusivity isn’t just a principle, it’s the foundation of their business. Founders Caren and Callum, who run their autism and neurodiversity consultancy under the brand name Callum L Gamble, specialise in lived experience talks and workshops, with a particular focus on early careers and mentorship programmes. Their work is dedicated to helping organisations embrace neurodiversity, support fair employment practices, and create truly inclusive workplaces.
This made KreativeInc a perfect business for the West Yorkshire Combined Authority’s Fair Work Charter. KreativeInc’s mission is to help businesses recognise the strengths of neurodivergent employees and to promote flexibility, understanding, and individual accommodations in the workplace. These principles align seamlessly with the West Yorkshire Fair Work Charter, which advocates for equitable employment practices and a supportive work environment for all.
“We believe that flexibility, individual accommodations, and managerial understanding shouldn’t just be ‘nice-to-have’ considerations in the workplace, they are essential. When employees aren’t under undue pressure, they can perform at their best, thrive in their roles, and contribute meaningfully—which is exactly what the West Yorkshire Fair Work Charter promotes.”
Shared Values in Fair and Inclusive Employment
KreativeInc’s core focus is its ESP (Empowerment, Strength, Positivity) Mentorship Programme. This programme emphasises helping young neurodivergent people in their early career stages and aims to connect them with fair employers who are open to and appreciate diverse ways of thinking.
Since joining the West Yorkshire Fair Work Charter, Caren has participated in several peer group sessions, where she has had the opportunity to connect with other businesses that are signed onto the Charter. These discussions have provided valuable insights and strengthened KreativeInc’s mission to support neurodivergent talent and refer true fair businesses to their customers.
“The West Yorkshire Fair Work Charter has been a fantastic tool in helping us connect with employers who are already committed to being fair, inclusive, and supportive,” Caren explains. “It has helped us identify organisations that are open to engaging with neurodivergent talent and recognising the unique strengths that come with it.”
A Surprising Boost In Confidence and Validation
While KreativeInc expected practical benefits from joining the West Yorkshire Fair Work Charter—such as networking opportunities and access to resources—one of the most unexpected advantages was the confidence boost it provided.
“When we applied for the West Yorkshire Fair Work Charter, I was so proud of us,” says Caren. “We realised that, even as a small business, we had already ticked nearly every box on the Fair Work Charter’s criteria. That was incredibly validating and reaffirming. Beyond that, the West Yorkshire Fair Work Charter portal has been a valuable resource, offering guidance, best practices, and networking opportunities with like-minded businesses.”
Join KreativeInc In Making A Difference
For businesses considering signing up for the West Yorkshire Fair Work Charter, Caren’s message is clear: it’s absolutely worth it.
“So many initiatives in today’s professional world are about ticking boxes and performative allyship. The West Yorkshire Fair Work Charter isn’t one of them. It genuinely supports businesses in creating fair, inclusive, and empowering workplaces. The resources are practical, and incredibly useful – sometimes, all a business needs is a simple guide to get started, and that’s exactly what the Charter provides.”
The West Yorkshire Fair Work Charter is free to join and offers a wealth of benefits, from enhancing employee retention and recruitment to improving workplace wellbeing and fostering a more inclusive business culture.
If you’re a business looking to embrace fair and inclusive employment practices, why not take the next step?
Find out more and register your interest here.
