communication mistakes start-ups must never make

When starting up a new business, you’re definitely going to feel overwhelmed; it’s daunting, exciting and quite frankly a little scary too, but if you’re going to establish a successful new business, you need to focus on communication – a vital piece of the ‘new business’ puzzle!

We recently read a post on Start Up Donut’s website, which gave an interesting spin on the “three communication mistakes start-ups must never make” – courtesy of Simon de Cintra, a Presentation Coach and the author of ‘Unlock Your Business Voice’. Simon stated the following:

Simon de Cintra, presentation coach and author of Unlock Your Business Voice, reveals the three communication mistakes you mustn’t make when starting a small business.

1. Forgetting the importance of body language

When establishing relationships for your new start-up, it’s easy to forget how your body language may hinder how you portray yourself and your business to prospective customers, suppliers, the bank or your employees.

It’s important to be open and friendly – avoid any negative facial expressions or actions such as crossing your arms that may unintentionally deliver the wrong impression.

2. Not being yourself

Often the first impression counts, and if you are not being true to yourself you may come across as inauthentic – which could prevent business deals and partnerships being sealed. Instead of trying to emulate someone else’s communication style, it’s preferable to personalise your business voice and to focus on how you can improve further on your strengths.

Practice pitching your new business to family members to build your confidence. They may be able to give you constructive criticism on where you could adapt different techniques to unlock your business voice.

3. Running away from difficult conversations

With any new start-up there seems to be an endless stream of decision-making, which may involve difficult conversations. Avoiding such conversations will only lead to the issue escalating out of control.

It’s best to simply bite the bullet, be brave and go for it. Remember it is your business, and to trust your instincts – don’t be intimidated into making a decision you feel isn’t right for your new business.

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